OPI’s All Ears!
OPI Announces New Limited Edition Minnie Mouse-Inspired, Nail Lacquers
OPI launches Vintage Minnie Mouse, including four limited edition nail lacquers, for summer. Created in honor of Disney’s beloved character, the colors encapsulate Minnie Mouse’s irresistible charm in playful, pretty shades of pink and red.
“OPI is so excited to collaborate with Disney and draw inspiration from one of the world’s most popular characters,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This collection brings together the expertise of OPI and the iconic style of Minnie Mouse to inspire the distinct palette of vibrant, feminine shades for summer Nails will pop against summer skin in these classic, saturated hues – holding their own alongside the bold prints of the season.”
The line features a pink crème lacquer, one frosted red shade, a shimmery fuchsia, and a heart glitter confetti:
Nothin’ Mousie ‘bout It
Don’t squeak it – SHOUT IT! This confetti light pink is tops!
I’m All Ears
Tell me how much you love this magenta shimmer.
If You Moust You Moust
You gotta pink what you gotta pink.
Don’t squeak it – SHOUT IT! This confetti light pink is tops!
I’m All Ears
Tell me how much you love this magenta shimmer.
If You Moust You Moust
You gotta pink what you gotta pink.
The Color of Minnie
You had this little mouse at “red.”
You had this little mouse at “red.”
As with all OPI nail lacquers, Vintage Minnie Mouse by OPI contains no DBP, Toluene, or Formaldehyde, and features OPI’s exclusive ProWide™ Brush for the ultimate in application.
This limited edition promotion will be available beginning June 2012 at professional salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
In“Spider”ed Shades!
OPI Celebrates Sony Pictures’ “The Amazing Spider-Man” with Limited Edition Nail Lacquers
OPI announces the launch of six limited edition nail lacquers and a new Shatter, inspired by Sony Pictures’ The Amazing Spider-Man. With an all-star cast including Andrew Garfield and Emma Stone, this highly-anticipated series reboot opens in theaters nationwide in 3D on July 3, 2012.
“OPI is so excited to work with Sony Pictures in welcoming Spider-Man back on the big screen,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This film explores a new chapter in the Spider-Man legacy that’s going to be both dark and sexy. The colors created for this promotion capture the movie’s exciting atmosphere, with standout shades like the deep shimmering blue Into the Night and the metallic golden green Just Spotted the Lizard.”
The film villain’s reptilian look can be replicated with a high-fashion twist by using the new deep green shimmer Shatter coat. Shatter the Scales is inspired by graffiti art and works when painted over any dry OPI hue. Adding top coat takes Shatter the Scales from matte to glossy in seconds.
The line features six nail lacquers in addition to Shatter the Scales, ranging from white, coral and pink to mood-setting hues of blue, nickel and yellow-green:
Shatter the Scales
deep green shimmer Shatter coat
Your Web or Mine?
The perfect pink for sticky situations.
Into the Night
This perfect midnight blue was made for prowling
The perfect pink for sticky situations.
Into the Night
This perfect midnight blue was made for prowling
Just Spotted the Lizard
Be seen in this reptilian yellow-green.
Be seen in this reptilian yellow-green.
Girlfriend, be sure to pick up when this urgent coral calls.
My Boyfriend Scales Walls
Climb new heights with this cityscape white.
Climb new heights with this cityscape white.
Number One Nemesis
Show your metal in this sparkling nickel.
As with all OPI nail lacquers, these shades inspired by The Amazing Spider-Man contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application.
This limited edition promotion will be available beginning May 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $8.50 ($9.95 CAN) suggested retail for each Nail Lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!
ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.
Until next time please have a great nail polish day. (✿◠‿◠)
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